SKOR - Brand Identity
AtticSalt Design Studio, Scottsdale Arizona
My Role:
Assistance with brand development workshops that defined brand archetype, company values, purpose and mission statement. The central focus of the workshop was to establish a visual language along with brand positioning towards a target market. Logo design, iconography, brand guidelines, packaging design, content and product photography were all developed under creative director and design team.
Brief:
SKOR - Skincare & Supplements for Men, was developed to target an audience that had specific concerns with internal and exterior well being. Though the product had been produced, it needed a visual identity to carry it through the marketplace. Defining SKOR’s mission, values and purpose helped inform the visuals that would represent the brand.
